Like many good stories, our journey began on a cross country road trip. Brian (aka Mr. Mustache) wanted a change and opening a shop had always been high on his list. We already lived and worked downtown, so it made sense to open a store in our favorite part of the city.


Our biggest desire was to open a shop that looked different from any other in town and in doing so,

we wanted to carry products you don't normally find in Northwest Arkansas.

Ashley (Mrs. Mustache) is the main buyer for the shop and searches far and wide to bring unique, thoughtful, and quirky products and clothes into the shop. A traveling librarian by day and shop buyer by night, she takes her job(s) seriously! We are definitely a family owned business that strives to connect with this community.


Like most people, we are transplants to NWA and absolutely love living here. So much of our passion feeds off of how much our community loves our store. We always want to provide a fun, friendly, and unique shopping experience. If you do not find us in the store then check the trail system because we are probably on one of our runs, or one of the venues in town enjoying the art and theatre scene of Fayetteville and NWA.


We are a fun little shop in Northwest Arkansas that has a little something for everyone! We are located on the Downtown Fayetteville, AR square. We'd love for you to shop by and visit our shop, but if you can't we've got a great selection of mustache goods for you here!